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Research papers

Innovative methodologies to understand consumers in the e-commerce era

This presentation describes innovative methodologies, which include text analysis-based potential user observation, B2C user shopping experience investigation and user portrait ethnographic research, to understand consumers' behaviors in the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sharong Chow, Raymond Liang, David Shi, Sunny Liang, Paco Yip
Company: Consumer Search Group
April 17, 2012
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Citation

Chow, Liang, Shi, Liang and Yip (2012a, April 17). Innovative methodologies to understand consumers in the e-commerce era. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovative-methodologies-to-understand-consumers-in-the-e-commerce-era


Magazines

Revue Française du Marketing (Novembre 2011)

La révolution Internet a profondément bouleversé le rapport entre acheteur et vendeur. S'il est tentant de dire que le consommateur d'aujourd'hui a étéfaçonné par Internet, il est plus difficile d'évaluer l'impact des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2011
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Citation

, A. (2011a, November 01). Revue Française du Marketing (Novembre 2011). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2011-


Research papers

Internet on wheels

The e-commerce Industry has been increasing at a steady pace worldwide for the past 5 years. However, in emerging markets its relevance and accelerated growth has just started in the past 1 to 2 years and it will continue to grow as internet...

Catalogue: Latin America 2008
Authors: Ivan Casas, Gonzalo Peña, Guilherme Caldas de Castro
May 13, 2008
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Citation

Casas, Peña and Caldas de Castro (2008a, May 13). Internet on wheels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-on-wheels


Magazines

Revue Française du Marketing (Mai 2008)

Les textes que nous vous proposons aujourd'hui relèvent de thèmes, de méthodologies d'études et d'origines variées.Le premier provient d'un Congrès de l'association européenne ESOMAR, et nousl'avons traduit pour en faciliter...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2008
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Citation

, A. (2008a, May 01). Revue Française du Marketing (Mai 2008). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2008-


Magazines

Revue Française du Marketing (Octobre 2006)

Depuis cinq ans, les thématiques relatives au e-marketing suscitent un engouementmanifeste tant dans la communauté académique que dans le monde desentreprises. Quatre contributions viennent alimenter le contenu de la présente...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2006
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Citation

, A. (2006a, October 01). Revue Française du Marketing (Octobre 2006). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2006-


Magazines

Revue Française du Marketing 2002 (N. 188)

Le regard que nous portons sur les activités de service a beaucoup évolué et les différentes interprétations liées à la notion mêmede service expliquent en partie que les universitairescomme les praticiens rencontrent des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 10, 2002
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Citation

, A. (2002a, April 10). Revue Française du Marketing 2002 (N. 188). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-188-


Research papers

A segmentation of online and offline shoppers

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In addition, key driver analysis provided us with a...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes
Company: Harris Interactive (Europe)
September 23, 2001
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Citation

Iventosch-James, Lamont and Karnes (2001a, September 23). A segmentation of online and offline shoppers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-segmentation-of-online-and-offline-shoppers


Research papers

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001
Author: Alain Mizrahi
May 1, 2001
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Citation

Mizrahi, A. (2001a, May 01). eCommerce: A necessity without a market?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ecommerce-a-necessity-without-a-market-


Research papers

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001
Authors: Rosi Ware, Michelle de Montigny
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Ware and de Montigny (2001a, May 01). How to capitalize from the new e-conomy in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-capitalize-from-the-new-e-conomy-in-latin-america